My groups product is a color that makes your best friend talk! the concept for our commercial was the heart strings method. We wanted to pull the attention from the now adults who could relate to Logan in this commercial. The sad music and playful pup were added because we were hoping to add the sad and happy factors in the clip. We tried to talk about our product and company as much as possible but that became more difficult then originally thought. I also think that we could have done a little bit better job of transitioning from certain scenes and also making sure the audio is okay and everyone can hear the audio.